How is the mainstreaming of rap music an example of counter-bricolage?

Rap and hiphop music originated in the 70’s and 80’s in American cities such as New York and Chicago, where many black African Americans were living in social deprivation. The hip hop culture began as a way for them to get their voice heard. They used narrative along with melodies as a personal way of showing that they were different, unique and had a story to tell. Many hip hip and rap artists sample old records, and use it as a way to create something of their own. Rap began in defiance of the music industry and popular music. Once people became interested in this new style, that was different from anything that came before it, it became popular. It was meant to rebel, but as the style became recognised, it became popular and became socially acceptable. It has now become a mainstream genre of music which often appears in the charts.

Other music genres such as punk did the same. Punk was all about rebelling against the norm. Once this became popular, it became mainstream, and many of the punk traditions are still seen in youth culture today. Fashion such as studs and leather, and skinny ripped jeans have become popular trends and are things that people today can pay a lot of money for. Punks ripped and distressed their clothes as a statement of anarchy yet nowadays it is simply seen as a fashion trend.

Other examples of counter-bricolage include surf/skate wear – originally worn by surfers and skateboarders during their sport to protect, support and prevent injury. However big companies who supply these types of clothing and shoes, such as Vans or Etnies, have become increasingly popular, and are now worn for fashion rather than their intended purpose. Artists such as Banksy started off as a street artist, but as his work became recognised and appreciated by people, his style of work became more popular. Street art became more popular and started being used in advertising – once the style became popular, Banksy’s work therefore became valuable.